Monday, December 5, 2011

Acme Comics Takes the Initiative


Big thanks—like 3,095 times over—go out to Acme Comics of Greensboro, NC. The forward-thinkers at Acme came up with an idea that turned out to be great for everyone—Hero Initiative included.

Acme asked its customers to bring in old, unwanted comics for Acme to accumulate. The staff there matched every book brought in with one of its own, tirelessly sorted and alphabetized the stock, and held a massive, one-day sidewalk sale with all books that were brought in available at $1 each.The results? A lot of people cleared some deadwood out of their collections. A lot of OTHER people found some gems that they really wanted. And 3,095 comics were sold at $1 each, with proceeds benefiting Hero Initiative.

It was a great, grass-roots idea that really calls to mind Hero's Razoo.com campaigns as well, where individual fans can set up their OWN fundraisers. It was low-impact, fun, people participated in different ways at whatever level they felt confortable, and a charity got some much-needed funds.

Our gracious thanks to Jermaine Exum and the whole crew at Acme. Next time you're in North Carolina's Triad area, check ’em out.

Jim McLauchlin

1 comment:

Anonymous said...

Acme is always coming up with original ideas to help benefit not only their local community, but the community as a whole.