Graham Crackers HERO Web Store

Wednesday, August 27, 2008

Easy Money! (For Hero…)

I shop at Ralphs when I get groceries. Just do. Started eight years ago when I moved to sunny L.A., and I’ve been a loyalist ever since (okay, I do hit a Trader Joe’s once in a while as well…). But anyway:

One supercool thing about Ralphs is the Ralphs Rewards card. It’s your standard grocery store “club card” that gets you discounts and whatnot. But you can ALSO register it with a Ralphs-approved charity, and EVERY time you shop and use the card, Ralphs will kick in a small percentage to the charity of your choice. It costs you, the consumer, NOTHING. It’s just Ralphs kicking in a couple bucks to good causes. See where I’m going with this?

Yes, The Hero Initiative is one of those Ralphs-approved charities, and since Ralphs just switched over from Ralphs Club cards to Ralphs Rewards, we need YOU to re-register your card for Hero, which is easy as pie (tho’ not quite as tasty):

1) Hit the link at:

2) Enter our NPO # (non-profit organization #), which is 80680. It’s under our corporate name, “A Commitment To Our Roots.” It’s okay, don’t let that throw ya!

3) Fill out the rest of your info.

4) Now go get a pie.

Seriously, folks, if you do this once, we get a few nickels every time you shop, and multiplied by a San Diego Comic-Con full of people, it’s the best, easiest way we’ve found to raise funds. Totally painless. And hot dammit, you need bologna and Q-Tips anyway!

That’s that. You can do this anytime—I suggest right now!—but the official changeover from Ralphs Club to Ralphs Rewards happens Sep. 1, and the rolls get cleared, and we go back down to ZERO participants unless you sign up. You can do it now and it WILL be in effect for Sep. 1. So do it today, and enjoy that pie!

This applies to Ralphs, Foods Co. and Food 4 Less stores in Southern California, Nevada, Illinois, and Indiana. So if you’re in those necks of those woods, hop to it. I thank you kindly.

Jim McLauchlin


Torsten Adair said...

When I lived in DC, I remember seeing references to "the Combined Federal Campaign (CFC)".

"CFC is the world's largest and most successful annual workplace charity campaign, with more than 300 CFC campaigns throughout the country and internationally to help to raise millions of dollars each year. Pledges made by Federal civilian, postal and military donors during the campaign season (September 1st to December 15th) support eligible non-profit organizations that provide health and human service benefits throughout the world."

So... HI, go check out the website at

One more idea... during Comic-Con International, you should work with Ralph's so that anyone flashing an attendee badge gets the "reward". Maybe no discount on the purchase, but Ralph's still donates money. (This also allows Ralph's to guage just how many convention attendees shop at their stores.)

McLauchlin said...

Yup! We're applying for the CFC again this year!

Jim McLauchlin

Anonymous said...

I shop at Ralph's all the time, and always use my Rewards card. I just re-registered per your instructions. Thanks for the heads up Jim!

Mel Caylo said...

I'm all signed up! Thanks, Jim!

Philip Clark said...

Totally spreading the word for you on this, Jim!

Anonymous said...

The link is broken. I shop at Ralph's all the time and would like to contribute....but how?