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Friday, September 30, 2011

Hero Comics blank covers: Yes, they exist!

And the next rare bird you'll be seeing: Hero Comics 2011 blank covers. Yes, they exist. But just barely.

A mere 100 of these were manufactured in conjunction with IDW Publishing's release of, yes, Hero Comics 2011. Of those, 50 belong to our ol' pal Joel Elad. I'm sure he'll be sliding a few out into the marketplace soon enough. As for the other 50…

Hero Initiative will likely be spreading them around to a few artistic friends and family to do some drawings on. More on that…when it happens!

Jim McLauchlin

Thursday, September 29, 2011

More great PopCons pics; Dragon*Con Edition!

George Pérez! Steve Dillon! Spider-Woman! Fabulous comic babes! Corsets! Starfire!

Get thee to Hero Initiative's page to see our latest pics from 2012's Dragon*Con in the ATL! You'll be glad you did!

Jim McLauchlin

Tuesday, September 27, 2011

New Hero video and New York Con Panel

Check out Hero's YouTube page in general, or feel free to hop straight to a new cut of a Hero video, specifically highlighting some of the very specific people with very specific stories whom we've helped.

And speaking of which, Hero will be at the New York Comic Con Oct. 13-16. On Friday, Oct. 14 at 11 AM, Hero will have a panel with some OTHER folks we've helped. Full details below. Hope to see you there!

Friday, Oct. 14
11 AM-12 noon
Room 1A02


Find out all about the Hero Initiative, the only federally chartered charity dedicated to helping comic creators in medical or financial need. Hero has paid back rent when creators are literally 24 hours from eviction, paid to keep the heat on in the winter, and covered the cost of crucial medication and treatment that frequently meant the difference between life and death.

Hero Initiative President Jim McLauchlin is joined by Hero beneficiaries Ralph Reese (House of Secrets), Chris Ivy (Moon Knight), and Robert Washington (Static), who will tell their own personal stories about how Hero has changed THEIR lives…for the better.

Jim McLauchlin

Thursday, September 22, 2011

Convention tickets and Hero bucks!

The Long Beach Comic & Horror Con fast approaches! You'd best be making a beeline to the LBC Oct. 29 and 30 to make the scene! But to do that, you'll need Long Beach tickets! And while you're picking those up, we heartily encourage you to donate an additional $5 to Hero at time of purchase. Just click on the Hero Initiative logo as you're making your purchase, and slide us a few bucks. The con folks will send that dough off to Hero!

And because rust never sleeps, 2012 creeps just around the corner! There ain't no party like a MegaCon party in the Southeast, and the Orlando MegaCon will be here before you know it, Feb. 17-19, 2012. You can get your MegaCon tickets NOW, and do the same! The fine folks at MegaCon have enabled Hero donations along with your ticket purchase when you check out!

A buck, two bucks, five…whatever you got! It's easy, cheap, but when enough people do it, it adds up QUICKLY!

Jim McLauchlin

Wednesday, September 14, 2011

Hero's (great-smelling) love affair with Black Phoenix

There are some people and entities whom, in a behind-the-scenes sense, have been critically important to Hero Initiative's success and ongoing mission. Dave Sim is one of those people. Paradise Comics in Toronto is one of those entities. Steve Gerber. A lawyer name'a Harris Miller. Others. Someday, I may get to those stories.

But today, it's Black Phoenix Alchemy Lab's day to bask in some light. Black Phoenix is—my words here, they might choose others—a "boutique perfumery," a joint that does super-cool scents WAY outside the mainstream Chanel no. 5 norm. They've hit big in the comic market, and my gut says they'll only get bigger. They have a great following among the goth girl and anime chick markets. And they're also DAMN fine people to work with. One reason: They love giving something back.

So back in 2009, BPAL approached us about doing some sort of comic-themed scent. As George Pérez is on Hero's Board of Directors, and he and Peter David have all rights to Sachs and Violens, I threw that out as a possibility. They liked it, we planned a launch for Wizard World Chicago, and wheels were in motion.

My mind started getting blown mere minutes after the convention doors opened, and people starting herding to our booth, asking for Sachs and Violens. My guess was it would be a modest seller, a novelty at best. But BPAL's own devoted fans were there in full force. We'd say, "Oh, yes, we have it right here, and in fact, hey—here's George Pérez. He's the artist of Sachs and Violens and the co-creator of the property."

The answer usually came back, "Yeah, that's nice. Gimme the perfume, please. Here's your $25."

Mind-boggling. Pérez is a star of cosmic magnitude on the comic con circuit, but these people were BPAL fans first and foremost! Hell, we had even organized a crazy-cool speed dating party as part of the launch, and sold that event out. I saw firsthand the power of BPAL's devotees.

Sachs and Violens was such a hit that we went on to do Witchblade, Dawn, Heroine, and now Grendel. The BPAL folks have been delightful to be around, professional to a fault, and have provided a significant chunk of change for Hero's coffers. There's NO doubt in my mind that some people have a roof over their heads right now or a warm spot in their belly tonight because of the efforts of Black Phoenix Alchemy Lab and their amazing fans.

We thank them. And highly recommend you check them out. Hey, they've got an entire Neil Gaiman line as well!

Jim McLauchlin

Wednesday, September 7, 2011

More great Hero con pics: Albuquerque, San Diego, Chicago!

Get your peepers over to, and in particular, Hero's convention journals there! We just posted a bountiful bevy of new pics, including things such as…

Joe Quesada on the Hero Initiative yacht at San Diego:

Mighty Matt Wagner at Wizard World Chicago:

And Bernie Wrightson and James O'Barr at the Albuquerque Comic Expo!

Seriously, PopCons is a great repository for convention pics that YOU can add to as well. Like babes in costumes? Creator sketches? Howard Chaykin's Hubble telescope glasses? They got it ALL!

Jim McLauchlin

Hot dogs help Hero! Really!

Hey, Hero Friends in California,
It's time for the Labor Day tradition right up there with backyard barbecues and dreading school—the annual re-upping of your Ralphs card for Hero!

On September 1, Ralphs wiped the slate clean, and we need to build back from Square One!

When you register your Ralphs Rewards card with a Ralphs-approved charity, EVERY time you shop and use the card, Ralphs will kick in a small percentage to the charity of your choice. It costs you, the consumer, NOTHING. It’s just Ralphs kicking in a couple bucks to good causes.

And yes, The Hero Initiative is one of those Ralphs-approved charities, and yes, we need YOU to re-register your card for Hero, which is easy as pie (tho’ not quite as tasty):

1) Sign in to with your email and password
1a) If you have not created an account, create one now! Takes about 60 seconds!

2) Click on “Ralphs Rewards” in the upper right corner

3) Click on “Community Contribution.” It’s in the left-side menu under “My Ralphs”
3a) Hit “enroll” at the bottom.

4) Now enroll! When signing up, our NPO # (non-profit organization #) is: 80680, and we're under our corporate name, "A Commitment To Our Roots." Don't let it throw ya!

5) Now go get a pie.

That's it! We greatly appreciate your support in the past, and hope we can count on it in the future! Any questions, please let us know!

Jim McLauchlin